Telecoms
Reach every subscriber, on every handset.
Telecoms operators message at a scale few other sectors touch, and their subscribers span the newest smartphones and the oldest feature phones. TouchBasePro reaches all of them with email, SMS, WhatsApp and USSD on one platform, so balance alerts, bundle offers and self-service menus land whatever the subscriber is holding.
The messaging job
A telecoms base is huge and mixed. Some subscribers want a rich WhatsApp conversation, others have a feature phone and no data. Reach depends on choosing the right channel per subscriber, which is why we put SMS and USSD alongside email and WhatsApp. High-volume sending is the baseline, not an add-on.
Channels
What to send, and where it lands.
SMS
The universal subscriber channel
SMS reaches every subscriber on every network and gets read fast. It carries balance and recharge alerts, bundle expiry warnings and one-time PINs at carrier scale.
- Balance, recharge and bundle-expiry alerts
- One-time PINs (OTPs) for account and SIM-swap verification
- Service and outage notifications at scale
- High-volume sending over premium direct routes
USSD
Self-service with no data needed
USSD puts an interactive menu on any handset with no app and no data. Subscribers can check a balance, buy a bundle or opt in to a service from a feature phone, across all major African carriers.
- Interactive self-service menus on any handset
- Balance checks, bundle buys and recharges
- Opt-in and subscription flows without data
- Works across all major African carriers
Rich support and upsell
For smartphone subscribers, WhatsApp Business API carries richer support, upsell offers and account servicing in a thread, with templates and media.
- Meta-verified sender with approved templates
- Two-way support and account servicing
- Bundle and upgrade offers with rich media
- Self-service deflection from the call centre
Also available for telecoms
In practice
What that looks like.
Illustrative examples of how a team in this sector can put the channels together.
An operator can warn a subscriber by SMS that a data bundle is about to expire and let them buy a new one over USSD, no data required.
A mobile provider can run a SIM-swap verification with a one-time PIN by SMS to reduce fraud.
A carrier can offer an upgrade over WhatsApp to smartphone subscribers while reaching feature-phone users with the same offer by SMS.
Why TouchBasePro
Built for telecoms.
Reaches the whole base
SMS and USSD cover any handset with no data, while WhatsApp and email serve connected subscribers. One platform for every segment.
Built for carrier scale
High-volume sending over premium direct routes is the baseline, so national campaigns and alerts go out without a bottleneck.
Deflects call-centre load
USSD and WhatsApp self-service let subscribers help themselves, cutting inbound volume.
Questions, answered.
Can you reach feature-phone subscribers?
Yes. SMS reaches any handset, and USSD gives feature-phone subscribers an interactive self-service menu with no app and no data.
Does USSD work across carriers?
Our USSD menus run across all major African carriers, so you can reach subscribers regardless of network.
Can subscribers buy bundles from a message or menu?
Yes. USSD supports interactive flows for balance checks, bundle buys and recharges, and WhatsApp can carry upsell offers for smartphone users.
Do you handle SIM-swap and account verification?
Yes. One-time PINs (OTPs) over SMS and voice support account and SIM-swap verification to help reduce fraud.
See it working for telecoms.
30 minutes, your use case, no slideware.