Retail and e-commerce
From basket to doorstep, every message on time.
Retailers live and die on timing. The order confirmation, the delivery update, the back-in-stock nudge: each one lands in a window that closes fast. TouchBasePro gives you email, SMS and WhatsApp on one platform so every message reaches the shopper on the channel they actually check.
The messaging job
A retail brand sends two very different kinds of message. Marketing that has to earn attention in a crowded inbox, and operational updates a shopper is waiting for. Both need to arrive. We run high-volume campaigns and trigger-based transactional sends on the same engine, with deliverability tuned for South African and African inboxes.
Channels
What to send, and where it lands.
Campaigns that sell, receipts that arrive
Build promotions in the drag-and-drop composer, segment on what shoppers browsed or bought, and send order confirmations and shipping notices through the transactional API on the same platform.
- Drag-and-drop composer with reusable, on-brand templates
- Segment on purchase history, basket value or browsing behaviour
- Transactional API for receipts, dispatch and shipping emails
- A/B test subject lines and offers, auto-pick the winner
- Deliverability tuned for African ISPs so promotions land in the inbox
SMS
The channel shoppers read in minutes
SMS is almost always opened, which makes it the right place for a delivery window, a one-time PIN at checkout or a time-boxed sale. Sent over premium African routes for fast, reliable delivery.
- Order and delivery status that cuts "where is my order" queries
- One-time PINs (OTPs) for account and checkout verification
- Flash-sale and restock alerts that drive quick action
- Bulk and one-to-one over premium, direct African routes
Two-way conversations
WhatsApp Business API lets shoppers track an order, ask a question and get an answer in a thread they already use every day. Rich media means product images and order cards, not plain text.
- Meta-verified sender with approved message templates
- Order tracking and delivery updates with images and buttons
- Two-way support in the thread the customer started
- Abandoned-basket and back-in-stock reminders
Also available for retail and e-commerce
In practice
What that looks like.
Illustrative examples of how a team in this sector can put the channels together.
A fashion retailer can send a launch campaign by email, then follow up on WhatsApp with a size-back-in-stock alert for shoppers who clicked but did not buy.
An online marketplace can fire an SMS one-time PIN at checkout and a WhatsApp order card the moment payment clears.
A grocery delivery service can send a "driver is 10 minutes away" SMS without a human touching the send.
Why TouchBasePro
Built for retail and e-commerce.
One platform, both jobs
Marketing campaigns and transactional sends run on the same engine, so your promotions and your receipts share the same reputation and reporting.
Built for African delivery
Email tuned for local ISPs and SMS over premium direct routes, so messages reach shoppers across the continent.
Compliance handled
POPIA and GDPR-aligned consent, suppression lists and unsubscribe handling are built in, not bolted on.
Questions, answered.
Can I send marketing and order updates from the same account?
Yes. Campaign email and transactional email run on the same platform, and you can add SMS and WhatsApp for the same customers. Everything reports in one place.
Which channel is best for delivery updates?
SMS and WhatsApp are read fastest, so they suit time-sensitive delivery and dispatch updates. Email works well for the detailed receipt and invoice.
Do you handle one-time PINs for checkout?
Yes. We send one-time PINs (OTPs) over SMS and voice with routing built for fast, reliable delivery.
Will my promotional emails reach the inbox?
Deliverability is our focus. We tune per-domain reputation and throttle sends to keep campaigns landing in the inbox, including on South African ISPs.
See it working for retail and e-commerce.
30 minutes, your use case, no slideware.