Nonprofits and NGOs
More reach per rand raised.
Nonprofits stretch every rand, so the channels they use have to be efficient and effective. A donor appeal, a receipt, a programme update: each needs to reach people reliably without a big budget. TouchBasePro gives you email, SMS and WhatsApp on one platform, with the deliverability and reach that make campaigns count.
The messaging job
NGO messaging serves two audiences: donors who fund the work and beneficiaries the work reaches. Donors respond to well-timed, well-targeted appeals and prompt receipts. Beneficiaries, often on basic handsets, need messages that arrive whatever their device. We cover both affordably from one place.
Channels
What to send, and where it lands.
Appeals, receipts and reporting
Email is the backbone of donor communication: segmented appeals, tax receipts and impact reports. Build them in the drag-and-drop composer and keep them landing with deliverability tuned for local inboxes.
- Segmented donor appeals and newsletters
- Tax receipts and donation confirmations
- Impact reports and programme updates
- Drag-and-drop composer with reusable templates
SMS
Affordable reach for any audience
SMS reaches donors and beneficiaries on any handset and is read quickly. It suits urgent appeals, event reminders and beneficiary notifications where smartphones cannot be assumed.
- Urgent appeals and giving-day reminders
- Beneficiary and programme notifications
- Event and volunteer reminders
- Reaches any handset, no app or data needed
Community in a conversation
WhatsApp Business API suits two-way community engagement: volunteer coordination, beneficiary check-ins and supporter updates, in a channel with high open rates.
- Meta-verified sender with approved templates
- Volunteer and supporter coordination
- Beneficiary check-ins and programme messaging
- Two-way engagement at low cost
Also available for nonprofits and ngos
In practice
What that looks like.
Illustrative examples of how a team in this sector can put the channels together.
A charity can run a giving-day appeal by email and send a reminder by SMS to supporters who have not yet given.
An NGO can send donation receipts automatically by email and coordinate volunteers over WhatsApp.
A community programme can reach beneficiaries by SMS where smartphones and data cannot be assumed.
Why TouchBasePro
Built for nonprofits and ngos.
Efficient with every rand
High open rates on SMS and WhatsApp and strong email deliverability mean more of your message reaches people for less.
Reaches donors and beneficiaries
Email for donor relationships, SMS for universal reach, WhatsApp for community. One platform for both audiences.
Compliance handled
POPIA and GDPR-aligned consent, suppression and unsubscribe handling across every channel.
Questions, answered.
Can we send donation receipts automatically?
Yes. Send receipts and confirmations through the transactional API so every donation is acknowledged promptly.
Which channel reaches beneficiaries on basic phones?
SMS reaches any handset with no app or data, which makes it the most reliable channel for beneficiaries who may not have smartphones.
Is WhatsApp cost-effective for community engagement?
WhatsApp has high open rates and supports two-way conversation, which makes it well suited to volunteer coordination and supporter updates.
Do you handle consent and opt-outs?
POPIA and GDPR-aligned consent, suppression lists and unsubscribe handling are built into the platform across all channels.
See it working for nonprofits and ngos.
30 minutes, your use case, no slideware.