We are an email-focused digital communications agency with more than 14 years of email marketing experience. Our services cover strategy, campaign management, implementation, development, data reporting, and email address enrichment and validation.
Achieve your goals with a tailored email marketing strategy
We build a strategy specific to your business and its requirements, identifying the areas where you have the most to gain. We push the TouchBasePro platform hard to get the best possible ROI from your digital communications.
Every strategy runs through four stages:
Discovery: One of our email marketing and digital strategy specialists gets to know your business, your existing marketing activities, and your current goals.
Analysis: We audit your current marketing and database growth strategy, review your existing email activity, and pinpoint the areas that need the most attention.
Consultation: We run a consultation to walk through the priority improvements, share best practice examples, and outline exactly how we plan to work with your team.
Implementation: You receive a detailed action plan covering practical, cost-effective ways to hit your targets, with clear benchmarks so you can track progress and returns.
To support you through implementation, you will be assigned a dedicated account manager. Your account manager becomes your go-to expert on email and digital marketing. They will run your strategy based on current best practices, shaped around your specific objectives.
On an ongoing basis, they will help you build and send campaigns, produce in-depth business intelligence reports, handle email address validation and enrichment, and more.
Our strategies are email-first, but they are not limited to email. Your digital strategist will also spot additional digital marketing opportunities that complement and strengthen your email programme.
Get in touch to start your digital communications strategy, and let TouchBasePro help you win at digital marketing.
Frequently asked questions
- What does TouchBasePro's email marketing strategy process look like?
- It runs through four stages: Discovery (understanding your business and goals), Analysis (auditing your current email and database activity), Consultation (reviewing priority improvements and proposed approach), and Implementation (a detailed action plan with benchmarks to track results).
- Will I have a dedicated point of contact at TouchBasePro?
- Yes. Once your strategy is in place, you are assigned a dedicated account manager who handles campaign building, sending, reporting, email address validation, and ongoing best-practice guidance.
- Is the strategy limited to email marketing only?
- No. While the approach is email-first, your digital strategist will also identify other digital marketing opportunities that support and feed into your email programme.