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Ten guides worth bookmarking

The pieces the team reaches for when a client asks how to fix deliverability, build a welcome journey, or get a campaign moving. Short on theory, long on what actually works.

Looking for something specific? The full library lives at /blog.

Design

Email Design Building Blocks Every Marketer Needs

A practical breakdown of the 10 building blocks behind emails that actually get opened and clicked, from subject lines and layout to mobile design and A/B testing.

Deliverability

Email Deliverability: What It Is and How to Improve It

Delivery and deliverability are not the same thing. This guide breaks down what actually drives inbox placement and gives you eight habits worth building.

Deliverability

Email Deliverability Basics: How to Land in the Inbox

One in six marketing emails never reaches the inbox. Hloni Mbina covers the practical steps that actually move the needle on deliverability.

Strategy

Email Marketing Best Practices for 2026: Win the Inbox

Email is still the most reliable channel for sales and retention, but only if you treat it like a strategic conversation. Here's what to focus on in 2026.

Automation

Email Automations Every Brand Should Have Running

If your email channel still runs on ad hoc campaigns and manual follow-ups, you don't have a strategy. Here are the six automations that should already be live.

Strategy

Behavioural Segmentation: How to Move Beyond Demographics

Demographics tell you who your customers are. Behavioural segmentation tells you what they're about to do, and that's where your marketing starts earning its keep.

Channels

SMS Marketing Best Practices for 2026

SMS rewards brands that earn trust, not the ones that blast hardest. Get these six fundamentals right in 2026 and your list will actually convert.

Compliance

POPIA and Email Marketing: What South African Marketers Must Know

POPIA has real teeth for email marketers, here is what the law actually requires, from consent and soft opt-in rules to what Chapter 8 means for your database.

Automation

How to Build a Welcome Email Journey That Builds Loyalty

A single 'thanks for signing up' email won't cut it. This guide walks you through a five-step welcome journey, from your first hello to your first purchase nudge, with timing, content tips, and subject line ideas at each stage.

Strategy

How to Use Email Campaign Metrics to Make Better Decisions

Your email reports are a playbook, not a scorecard. Here is how to read delivery rate, open rate, CTOR, bounce rate, and more, and what to actually do with each one.