What Makes TouchBasePro Different From Other ESPs

It's a fair question. What actually separates us from the other platforms doing similar things in our market?

Let's start with what TouchBasePro is. If I had to sum us up: we're a digital agency that specialises in email and SMS marketing, not just from a platform standpoint, but from a strategic and managed services standpoint too. At our core, though, we're a group of people who are genuinely passionate about a channel that gets far less credit than it deserves.

So what makes us different? The platform? Our service levels? Our expertise? Or something less tangible, baked into the DNA of the company itself? Honestly, it's all of the above.

There are plenty of reasons we're different, but I'll focus on four.

Deliverability Above Everything

As an ESP, we believe it's our job to get your messages into the inbox. There's no point crafting a well-considered campaign if it never reaches your audience.

Deliverability has always been our starting point, not an afterthought. We have strict monitoring systems and checks in place so you're not wasting sends.

Several things contribute to us holding one of the strongest sending reputations in the southern hemisphere: a proactive approach to GDPR and POPIA compliance, tight onboarding processes, and a consistent focus on domain authentication.

The technical detail matters less than the outcome. Some of our higher-volume senders push 15 million emails a month at a 99.9% deliverability rate. That number tells the story.

We've Got Your Back

Every platform has problems. Every team hits snags. The real question is how quickly those problems get resolved.

Strong support is what turns a frustrating moment into a non-event, and our team has consistently gone above and beyond to help clients hit their email goals.

Every company is different, so the level of support they need is different too. Our goal has always been to match the support to the client, not to push everyone through the same process.

Whether that means our ticketed support system backed by responsive SLAs, or our VIP hands-on offering for teams that want a closer working relationship, we're ready to help you through it.

We Know What We're About

Email is the marketing channel everyone underestimates. It's not seen as the most exciting part of the digital mix, and yet it consistently produces some of the highest returns when it's done properly.

Maybe that's why so few agencies actually specialise in it. We do.

Over 15 years in the industry and 6 000+ active clients on our platform has made us genuinely good at this. The fact that so many organisations trust us with their entire email environment, platform, delivery, strategy, and design, reflects the standard of work we produce.

We're not just giving you a system with features like dynamic content and advanced automation. We're giving you the strategic thinking and design best practices to build award-winning campaigns.

Warren Buffet, David Letterman, Ernest Hemingway, and TouchBasePro. Just a group of middle kids doing alright.

We Do It For The Culture

This is the one I think matters most.

Our team is genuinely passionate about what they do. You can see it in the work we produce and in every client relationship we build.

TouchBasePro is as employee-focused as it is client-focused. The team runs on open, honest communication. Everyone understands they're more than a job title. That's not a line from an HR deck, it's how the place actually works, and I think it's our strongest asset.

To paraphrase a wise thunder god: work is not a place, it's a people. With a team like ours, the results tend to follow.

The Short Version

Incredible platform. A focus on what actually matters. Support that doesn't disappear when things get hard. Fifteen-plus years of email-specific expertise. And a team that gives a damn.

TouchBasePro: email geeks, built differently.