Email marketing is one of the highest-returning channels available to marketers, but only when the platform behind it does its job well. TouchBasePro has been built over 18 years with that in mind. Here are five reasons it might be the right fit for your team.
User-Friendly Email Tools That Actually Work
TouchBasePro gives marketers a full email solution without demanding technical skills to get results.
The drag-and-drop email builder lets anyone design clean, on-brand templates and campaigns without writing a line of code. If you have ever spent an afternoon wrestling with inline CSS in an email client, you will appreciate how much that matters.
Beyond design, the platform includes powerful segmentation and automation options. You can target specific customer groups with tailored content, which tends to produce higher engagement and better conversion rates than batch-and-blast sending.
Integrated SMS Marketing
Every TouchBasePro account includes SMS and SmartSMS marketing alongside email. That matters because the two channels complement each other well: email carries the detail, SMS carries the urgency.
SMS open rates are significantly higher than email, making it a strong channel for time-sensitive promotions, event reminders, and critical updates. You can send personalised SMS messages to your audience, and there is a data-free engagement option available too. Speak to the team if you want to know more about how that works.
Marketing Automation Without the Complexity
TouchBasePro's automation workflow engine is built for marketers, not developers. You can set up trigger-based campaigns, such as welcome sequences, abandoned cart reminders, and birthday offers, without needing any advanced technical knowledge.
Once those workflows are running, repetitive manual sends become a thing of the past. Your team gets time back, and your customers get timely, relevant messages. That is the kind of thing that builds loyalty over time.
Comprehensive Analytics and Reporting
You get real-time data on open rates, click-through rates, conversion rates, and more, all in one place. The reporting tools are designed to be readable rather than overwhelming, so you can act on the numbers rather than spend time formatting them.
Those insights tell you what is working and what is not, so you can adjust your approach based on actual customer behaviour rather than guesswork.
Local Customer Support and Training
TouchBasePro is a South African business, and the support team operates accordingly. Whether you are migrating from another platform, working through your initial setup, learning the feature set, or running into a technical issue, there is a team of email specialists available to help.
Training resources are also included to help your team get the most from the platform and stay current with email marketing best practice. This is not a support portal and a chatbot. It is people who know email.
If you would like to see the platform in action rather than read about it, get in touch with the team. Alternatively, sign up for industry email insights here.
Blog written by Lee Naidoo
Frequently asked questions
- Does TouchBasePro support SMS marketing as well as email?
- Yes. Every TouchBasePro account includes SMS and SmartSMS marketing alongside email. The two channels work together within the same platform, so you can coordinate campaigns across both without switching tools.
- Do I need coding skills to use TouchBasePro?
- No. The drag-and-drop email builder is designed for marketers. You can build and send professional campaigns without writing any code.
- What kind of automation does TouchBasePro support?
- The platform includes a trigger-based automation workflow engine. Common use cases include welcome email sequences, abandoned cart reminders, and birthday campaigns. No developer involvement is required to set these up.
- Is TouchBasePro a South African company?
- Yes. TouchBasePro is a South African business with a local support team. Customers have access to hands-on assistance for onboarding, setup, and ongoing technical queries.