TouchBasePro's reporting covers a lot of ground, but if you want to follow a subscriber's journey all the way from your email to a purchase on your website, Google Analytics is the missing piece.
What is Google Analytics?
Google Analytics is a free tool from Google that tracks how visitors behave on your website. You can see how many people visited, where they came from, how long they stayed, and what they did while they were there. It also lets you track sales and conversions, so you have a clear view of how your site generates revenue.
Once you link Google Analytics to your TouchBasePro account, you can track subscribers from the moment they click a link in your newsletter right through to a completed purchase.
What can Google Analytics do for me?
On its own, Google Analytics is a capable reporting tool. Combined with your email campaign data, it gives you a much clearer picture of how your campaigns affect traffic and sales.
You can set up conversion goals to see how many recipients completed a target action after clicking through from a campaign. That kind of data helps you refine your content and calls to action over time.
If you want to go further, revenue tracking lets you see exactly how many sales each campaign produced.
How do I get started?
Setting up the integration is straightforward. Just let us know which domains you want to track and the Campaign Source you'd like to use, and we'll configure it for you. Send a mail to Support and we'll get you started straight away.
Please note: Google Analytics is not a TouchBasePro product and we do not offer support for it.
Frequently asked questions
- Does TouchBasePro support Google Analytics integration?
- Yes. TouchBasePro can link your email campaigns to Google Analytics so you can track traffic, conversions, and revenue. Contact the support team to get it set up.
- What do I need to provide to enable the integration?
- You need to tell the TouchBasePro support team which domains you want to track and the Campaign Source name you'd like to use. They'll handle the configuration from there.
- Can I track revenue from my email campaigns in Google Analytics?
- Yes. Once the integration is active, you can set up revenue tracking in Google Analytics to see how many sales each email campaign generated.
- Does TouchBasePro offer support for Google Analytics itself?
- No. Google Analytics is a Google product. TouchBasePro can help you connect your account, but support for Google Analytics questions sits with Google.