Your social media pages and email campaigns are more useful when they work together. This piece covers the basics of running both in a coordinated way.
Keep your messaging consistent
What you say on social should match what you say in your emails and on your website. If your tone, offers, and key messages differ across channels, customers notice. Consistency builds trust and makes your brand easier to understand.
Let each channel grow the other
Use social media to drive people to your email sign-up form. Use your email campaigns to point subscribers to your social pages. The two channels can genuinely help each other, and by extension, help the business.
Growing your email database through social media
Here is how to use your existing social presence to bring more people into your email list.
Most businesses already have a Facebook page. If yours is active, you have an audience you can convert into email subscribers.
- Change the call-to-action button on your Facebook page to "Sign Up" and link it directly to your email sign-up form.
- Post content that gives followers a reason to subscribe. Tease exclusive content and tell them what they will get: "Enjoyed this? Sign up to our newsletter and get weekly updates like this."
- Run Facebook Lead Ads and use Zapier to pipe new sign-ups straight into your TouchBasePro account. The integration removes the manual step entirely.
- LinkedIn Lead Gen Forms work in a similar way to Facebook Lead Ads. They pre-fill contact details from a user's profile, which lowers the friction to sign up.
- If you participate in LinkedIn Groups relevant to your industry, share useful content there. Offering the full article or resource in exchange for an email address is a straightforward way to grow your list.
One platform, done well
You do not need to be everywhere. Pick the platform where your target market is most active and focus your energy there. An up-to-date, engaged social presence on one platform does more for your brand than four neglected ones. It also strengthens everything else you publish, including your email campaigns.
If you want help making your email and social efforts work as one, get in touch with us.
Frequently asked questions
- How do I use Facebook to grow my email subscriber list?
- Update your Facebook page's call-to-action button to 'Sign Up' and link it to your sign-up form. You can also run Facebook Lead Ads and use Zapier to send new contacts directly into TouchBasePro, so no manual importing is needed.
- How does LinkedIn help with email list growth?
- LinkedIn Lead Gen Forms let users sign up without leaving the platform, and their details are pre-filled from their profile. Sharing gated content in LinkedIn Groups, where you ask for an email address in exchange for the full piece, is another practical option.
- Does TouchBasePro integrate with Zapier?
- Yes. You can connect Facebook Lead Ads and other tools to TouchBasePro via Zapier so that new sign-ups flow into your account automatically.