Email marketing delivers one of the highest returns on investment of any marketing channel, up to 43:1. But a strong headline figure is only useful if you know whether your own results are good, and what to do when they are not. That is where monthly Business Intelligence Reports come in.
One of the key benefits of having a dedicated account manager is receiving a BI Report at the start of each month. It lands in your inbox with a full breakdown of the previous month's email activity, written by someone who already knows your account.
What are Business Intelligence Reports?
BI Reports are monthly documents your dedicated account manager puts together to give you a clear picture of how your email campaigns are performing. They cover the metrics that actually matter to your business: customer engagement, industry-relevant benchmarks, and specific actions you can take to improve results. Each report looks at trends month-on-month and at individual campaign level, so you can see what is working and what needs attention.
Your account manager does not just send the report and disappear. They run through it with you every month, make sure your marketing strategy reflects the suggested improvements, and work alongside you to put those changes into practice.
The benefits of Business Intelligence Reports
We only include metrics that are relevant to your business.
We summarise the work done and highlight the adjustments that will keep your results moving in the right direction.
We include email best practice insights that support your broader marketing objectives.
Reports are formatted so you can drop them straight into a team presentation without extra work.
Monthly BI Reports are one of several benefits that come with a dedicated account manager. To find out more, call us on 011 447 9716 or email our business development team at sales@touchbasepro.com.
Frequently asked questions
- How often do I receive a Business Intelligence Report?
- BI Reports are delivered monthly, at the start of each month, covering the previous month's campaign activity.
- Who puts the BI Report together?
- Your dedicated TouchBasePro account manager compiles the report and presents it to you each month.
- What does a BI Report actually include?
- It covers engagement metrics relevant to your business, industry benchmarks, a summary of work completed, and specific recommendations for improving results.
- Do I need a dedicated account manager to get BI Reports?
- Yes. BI Reports are one of the benefits included with a dedicated account manager. Contact sales@touchbasepro.com or call 011 447 9716 to find out more.