SMS marketing works well when you give it the right tools. SMART SMS, available through TouchBasePro in partnership with Mobiz, is built to do exactly that.
What is SMART SMS?
Traditional SMS is limited to plain text. SMART SMS goes further by embedding personalised digital content and rich media directly in the message. Your customers can receive images, videos, product catalogues, links, and call-to-action buttons, all within a single SMS.
Because the Mobiz platform drives the personalisation engine, you can tailor each message to a specific customer's behaviour, preferences, and purchase history. The result is a message that feels relevant rather than generic.
Why use SMART SMS through TouchBasePro?
- Personalised messaging: Target specific customer segments with content that matches their context, not a one-size-fits-all blast.
- Rich media: Go beyond text with dynamic elements like videos, images, and clickable buttons that give recipients something to act on.
- Advanced analytics: Track open rates, clicks, and conversions in real time so you can adjust campaigns while they are still running.
- CRM and email integration: Connect SMART SMS with your existing CRM or email marketing tools to keep customer journeys consistent across channels.
How does SMART SMS work?
- Build your message: Use the Mobiz platform to create a personalised message and embed the multimedia elements that fit your campaign.
- Send at scale: SMART SMS delivers to your full customer base quickly and reliably.
- Drive action: Customers receive a visually rich, interactive message on their phone. They can tap through to an offer, watch a video, or complete a purchase in a few steps.
- Measure results: Real-time analytics show exactly how your campaign is performing, so every send informs the next one.
SMART SMS suits promotions, appointment reminders, customer surveys, and product launches. If your message needs to do more than a line of text can carry, this is the format to use.
Ready to get started?
Contact TouchBasePro to find out how SMART SMS can improve your SMS marketing results.
Frequently asked questions
- What is the difference between standard SMS and SMART SMS?
- Standard SMS delivers plain text only. SMART SMS, powered by Mobiz, adds rich media such as images, videos, and clickable call-to-action buttons, and supports personalisation based on customer behaviour and purchase history.
- Does SMART SMS integrate with my existing CRM or email platform?
- Yes. SMART SMS is designed to connect with your CRM and email marketing tools so customer journeys stay consistent across channels.
- What analytics does SMART SMS provide?
- You get real-time data on open rates, clicks, and conversions, which lets you track campaign performance and adjust your approach while a campaign is still live.
- What types of campaigns work well with SMART SMS?
- SMART SMS is well suited to promotions, appointment reminders, product launches, and customer surveys, any campaign where a plain text message would not carry enough information or visual impact.