How to Add a WhatsApp Button to Your Email Campaigns

WhatsApp has become a go-to support and sales channel for South African businesses, and you can connect it directly to your email campaigns. Add a button or image that opens a WhatsApp chat with your number, no app-switching, no copying numbers.

Here is how to set it up in TouchBasePro.

Linking a button to your WhatsApp

1. Add a button block to your campaign.

2. Set the button text, for example, "Contact us on WhatsApp".

3. In the Button URL field, enter one of the following formats:

   • Link without a pre-filled message:

     https://api.whatsapp.com/send?phone={number}
     

     Replace {number} with the full number in international format. Drop any leading zeros, brackets, or hyphens.

     Example: https://api.whatsapp.com/send?phone=27831234567

   • Link with a custom pre-filled message: Append &text={message} to the URL above. Use %20 to represent spaces.

     Example: https://api.whatsapp.com/send?phone=27831234567&text=This%20is%20a%20test

     When a recipient clicks this link, their WhatsApp chat opens with "This is a test" already typed in the message field.

4. Style the button to match your campaign design.

5. Click Done Editing.

Linking an image to your WhatsApp

1. Add an image block to your campaign.
2. In the Link field, enter the same URL format as above.
3. Click Done Editing.

If you run into any trouble setting this up, get in touch with the TouchBasePro support team and we will help you out.