If you've been wondering whether outsourcing your email marketing makes sense, here are five concrete reasons it might be the right move.
At TouchBasePro, the goal isn't just to get emails out the door. It's to make sure those emails actually work for your business.
Email marketing done properly takes time, expertise, and consistent attention. As a marketing manager, you've already got a full plate. Here's how our team takes the pressure off.
5 reasons to outsource your email marketing to us
Your email strategy
Our team helps you identify the gaps and pain points in your existing email marketing strategy, then builds a stronger one with you. We treat strategy as an ongoing process, not a once-off exercise. You get a dedicated email strategist working toward your specific goals.
Creating the perfect template
Every template we create is custom-built to your brand specifications, campaign goals, and audience. With over 17 years of email marketing experience, we design with best practices in mind so your campaigns look right across every inbox and device your subscribers use.
Database growth activity
Email databases shrink by over 20% every year on average. Our team helps clients grow and retain their subscriber bases through sign-up forms, website integrations, and CRM connections, all with the correct opt-in compliance built in from the start.
Email marketing automation
Welcome emails, behavioural triggers, lifecycle sequences, these take planning to get right. Our email experts help you plan, build, and deploy an automation programme that saves your team time and keeps subscribers engaged at the moments that matter.
Insights and reporting
Our Customer Success Managers give you detailed campaign reports, industry-relevant benchmarks, and clear recommendations on what to do next. You'll always know what's working, what isn't, and why.
The question isn't really whether you can afford to outsource your email marketing. It's whether you can afford not to. We're confident we can help you grow your returns on email and free up your time in the process.
Ready to talk about your email plan? Get in touch with our team and let's get to work.
Frequently asked questions
- What does TouchBasePro's email marketing managed service include?
- It covers five core areas: email strategy, custom template design, database growth, marketing automation, and campaign reporting. You get a dedicated team managing each of these on an ongoing basis.
- Why is database growth part of an email marketing service?
- Email databases lose over 20% of their contacts every year through unsubscribes, bounces, and inactive addresses. Actively growing and maintaining your list is essential to keeping your programme healthy.
- Does TouchBasePro handle POPIA-compliant opt-in processes?
- Yes. When helping clients grow their databases, the team builds correct opt-in compliance into sign-up forms, integrations, and subscription processes from the outset.
- How much experience does the TouchBasePro team have in email marketing?
- TouchBasePro has over 17 years of email marketing experience, which informs how the team approaches template design, strategy, and best-practice recommendations.