Proving marketing ROI is a constant pressure for any team. CFOs, CEOs, and CTOs want to know which activities are actually moving the revenue needle, and marketing teams need results to back up their strategy.
Email is still the strongest case you can make. When executed well, it delivers an average ROI of 30 to 1, that is R30 earned for every R1 spent. Below are ten ways our managed service team helps companies reach those numbers.
1. We make sure your database actually exists
Data goes stale. Before you send a single email, it is worth checking that the addresses on your list are real, active, and safe to contact.
Database validation improves deliverability by removing hard bounces, cutting spam complaints, and reducing fraud risk. The process runs on an existing database or in real time, and covers syntax validation, toxic address detection, spam complainer flags, MTA and domain validation, username checks, and inbox activity checks.
It sounds like a long list, but each check protects your sender reputation and ensures your mail reaches both existing clients and new prospects.
2. We find out who is behind an email address
Knowing who your customer is, what they care about and how they behave, is the foundation of relevant marketing. We help with this through data enrichment.
Almost every email address has a trail of publicly available information attached to it, drawn from the social and digital accounts it is linked to. We collate that data to build audience segments based on real affinities and interests. The accuracy sits above 90%, which makes it a practical way to send targeted, specific communications rather than generic blasts. It also shows your subscribers that you actually pay attention.
3. We give you reporting that is worth reading
Basic open rates and click-throughs are a starting point, not a strategy. Our reporting goes further:
- Which email clients, devices, and phones your subscribers use
- Which links in your campaign your readers actually clicked
- How long each subscriber had your email open, enough to read it, a quick glance, or straight to delete
- A full analytics suite covering geography, acquisition, and engagement across your entire email programme
We deliver these reports in a format you can take straight into a team meeting, with commentary on what worked, what did not, and what to do differently.
4. We get you set up without the usual hassle
Time is a marketer's most limited resource. Whether you are migrating from another platform, starting from scratch, or trying to untangle a database spreadsheet that has taken on a life of its own, our team handles the setup so you do not have to.
Custom segments, complex permissions, messy data, hand it over. With 59% of B2B marketers rating email as their highest-revenue channel, getting the foundation right from day one matters.
5. We integrate with your existing systems
TouchBasePro connects to a wide range of platforms straight out of the box. Our team works with you, your operations staff, or your IT team to get the integration done. Where a custom build is needed, we can handle that too.
Ready-to-use integrations include:
- Microsoft Dynamics
- Salesforce
- WordPress
- Magento
- Shopify
- Google Analytics
We also support Zapier for lighter-touch connections across e-commerce, CRM, and event management platforms.
6. We help you segment your list for better engagement
Sending the same email to your entire database is the fastest way to erode engagement. Segmented campaigns drive a 760% increase in revenue on average, so the effort pays off.
Our team guides you through building segments that actually work:
- Capturing preferences in your welcome emails
- Asking subscribers to complete a user profile
- Re-engaging existing subscribers with a preference update
- Segmenting by previous purchases or on-site behaviour
Welcome emails alone generate 320% more revenue per email than standard promotional sends. Consumers who buy through email spend 138% more than those who never receive email offers.
7. We build automated journeys that keep working while you sleep
TouchBasePro stores your subscriber database indefinitely and places no cap on monthly sends. That gives you the room to build communication sequences that run across the full customer lifecycle.
We set these up using two types of emails:
- Automation campaigns: Triggered by a subscriber's behaviour or action, an abandoned cart follow-up, a post-event email three days after attendance, or a re-engagement sequence for lapsed subscribers.
- Transactional emails: System-generated messages like password resets or shipping confirmations.
Getting both right, with the correct sequencing and timing, has a direct impact on revenue. Customers who buy through email spend around 138% more than those who do not receive email offers.
8. We help you grow your database
A well-managed smaller list will always outperform a bloated, unengaged one, but the more qualified contacts you can reach, the more revenue opportunities you have. Our strategists help your team find the right places to collect data and the right tools to do it.
Key collection points we help you activate:
- Social media platforms
- Your website
- Events and exhibitions
- Point-of-sale systems
- Wi-Fi systems
- Accounting systems
Even a basic welcome email, triggered the moment someone joins your list, generates 320% more revenue per send compared to standard promotional emails. Capturing the right data at the right moment is where that starts.
9. We bring strategic thinking to your email programme
Email marketing has no universal template. What works for a retail brand will not work the same way for a financial services firm. Our email strategists align every recommendation to your brand, your audience, and your goals.
We look at your current engagement, identify gaps in your database growth strategy, and flag channels you may be underusing. From there, we help implement best practices that drive more targeted, relevant sends and measurable improvements in your results.
10. We become part of your team
Every client gets a dedicated account manager who works closely with your team to keep your email programme moving in the right direction.
Recruiting and retaining an in-house email specialist is expensive and time-consuming. Our account managers are trained in email marketing best practice, handle a large portion of the day-to-day work, and keep your team focused on strategy rather than execution.
Generating solid returns from email is not complicated when the right pieces are in place. Our team helps businesses do exactly that, every day. If your email programme is not delivering what it should, let's talk.
Frequently asked questions
- What ROI can I expect from email marketing?
- Email marketing delivers an average ROI of 30 to 1, meaning roughly R30 earned for every R1 spent. Results depend on list quality, segmentation, and how well your automation is set up, which is where a managed service adds the most value.
- What is database validation and why does it matter?
- Database validation checks that the email addresses on your list are real, active, and safe to send to. It removes hard bounces, flags spam complainers, and catches toxic addresses before they damage your sender reputation and deliverability.
- What systems does TouchBasePro integrate with?
- TouchBasePro integrates out of the box with Microsoft Dynamics, Salesforce, WordPress, Magento, Shopify, and Google Analytics. It also supports Zapier for lighter integrations, and the team can build custom connections where needed.
- Do I need an in-house email specialist to work with TouchBasePro?
- No. Each client gets a dedicated account manager who handles setup, strategy, reporting, and day-to-day execution. The managed service is designed to function as an extension of your existing marketing team.