Entertainment
Ticketpro, How TouchBasePro helped Ticketpro cut email costs by 54%
Ticketpro was paying too much for email and getting too little from it. A plan redesign and hands-on training changed both.
- Client
- Ticketpro
- Industry
- Entertainment
- Services
- Email software · Email strategy consulting · Platform training
Reduction in monthly email costs
Executive summary
Ticketpro, a South African entertainment ticketing company, was on an email pricing plan that did not match their actual sending behaviour, resulting in costs that outpaced returns. TouchBasePro audited their usage patterns, restructured their plan around real needs, and trained the Ticketpro team to use the platform more effectively. The outcome was a 54% reduction in email costs, a streamlined sending schedule, and a team that could manage campaigns with confidence.
The challenge
Ticketpro was sending emails regularly but had no strategic alignment between their pricing plan, sending frequency, and campaign goals. They were paying for capacity they did not use in the right way, and their team lacked the platform knowledge to get full value from what they had. The monthly bill reflected that gap.
The approach
- Audited actual sending behaviour, campaign goals, and day-to-day platform use before touching any settings or pricing
- Restructured their email plan around real usage patterns rather than a generic tier
- Ran hands-on training with the Ticketpro team to build platform confidence and close the gap between basic use and effective use
The results
- 54% reduction in monthly email costs after the plan was restructured around actual usage
- Streamlined sending schedule aligned to genuine campaign needs
- Fully onboarded team with the skills to manage and optimise campaigns independently
- A scalable long-term plan with room to grow as Ticketpro's volumes increase