Luxury Hospitality
Ellerman House, How consistent email marketing lifted Ellerman House's click rate
Ellerman House had the brand prestige but not the internal bandwidth to run email marketing consistently. Working with TouchBasePro's managed service, they grew open rates by 10% and nearly doubled their click rate.
- Client
- Ellerman House
- Industry
- Luxury Hospitality
- Services
- Email software · Managed email services
The challenge
Ellerman House is one of Cape Town's most prestigious hotels, and their email marketing needed to match that reputation. The problem was a small internal team with limited capacity to plan, design, and send campaigns regularly. Without that consistency, results had stayed flat for years.
The approach
- Monthly planning sessions with Michellene to align on messaging and seasonal priorities
- Consistent design and copy written to reflect the brand's luxury tone
- Regular performance reviews, A/B testing, and honest two-way feedback on every send
The results
- Open rate grew by 10%
- Click rate nearly doubled over the course of the engagement