Retail & Fashion
Aldo, How Aldo cleaned up their list and built a reliable email programme
Aldo used TouchBasePro to cut inactive subscribers, fix their sending cadence, and get consistent results from their email channel.
- Client
- Aldo
- Industry
- Retail & Fashion
- Services
- Email marketing software · List management · Campaign reporting
The challenge
Aldo's email database had accumulated a large number of inactive subscribers over time. This skewed their engagement metrics and hurt deliverability. On top of that, campaigns were going out irregularly, which made it hard to build any real rhythm with their audience. They needed to clean up the list, get on a consistent schedule, and lay the groundwork for better long-term engagement.
The approach
- Identified and removed inactive subscribers to improve list health and deliverability
- Set up a consistent sending schedule to rebuild audience trust and establish a reliable cadence
- Used TouchBasePro's reporting tools to monitor engagement and refine campaign content over time
The results
- Cleaner subscriber database with improved deliverability and inbox placement
- Higher engagement rates from active subscribers following list hygiene improvements
- Consistent campaign cadence that replaced irregular sending and built stronger audience trust