Automotive / Online Marketplace
Carfind.co.za, How Carfind.co.za fixed inbox placement with staggered sending
Carfind.co.za was losing ground to Gmail's filters. TouchBasePro introduced staggered sending and a stronger content strategy, and inbox placement improved across the board.
- Client
- Carfind.co.za
- Industry
- Automotive / Online Marketplace
- Services
- Managed email services · Deliverability support
Executive summary
Carfind.co.za, a South African online vehicle marketplace, faced inbox placement problems caused by sending large volumes of email to a predominantly Gmail audience at once. TouchBasePro addressed this through staggered sending to manage Gmail's filtering thresholds, combined with a shift from promotional-only content to more useful, audience-relevant messaging. Ongoing performance monitoring allowed both teams to refine send patterns over time. The result was improved inbox placement, higher open and click rates, and more consistent campaign performance at scale.
The challenge
Most of Carfind.co.za's email database is made up of Gmail users. Sending high volumes at once regularly triggered Gmail's filters, pushing campaigns out of the inbox and dragging down engagement rates. They needed a technical fix, not just a content refresh.
The approach
- Introduced staggered sending so Gmail accounts received campaigns in controlled batches, reducing the chance of filter triggers
- Shifted the content mix away from purely promotional messages toward useful, audience-relevant content
- Monitored performance metrics on an ongoing basis to fine-tune send timing and content tactics as results came in
The results
- Improved inbox placement for Gmail subscribers across campaigns
- Higher open and click rates driven by more relevant content
- Consistent campaign performance maintained even at higher send volumes