Retail
Block & Chisel, How Block & Chisel recovered lost sales with email automation
Block & Chisel partnered with TouchBasePro to automate their email programme, recovering abandoned carts and building post-purchase follow-up journeys that fit their premium brand.
- Client
- Block & Chisel
- Industry
- Retail
- Services
- Managed Email Services · Email Software
The challenge
Block & Chisel had email marketing in place but no automation behind it. Abandoned carts went unrecovered, follow-up touchpoints were limited, and the team had no reliable way to re-engage browsers or recent buyers at scale. They needed a more structured programme that could lift conversions without compromising the premium feel their customers expect.
The approach
- Built automated abandoned cart campaigns to recover lost sales
- Designed post-purchase and re-engagement journeys triggered by customer behaviour
- Produced branded email templates aligned with Block & Chisel's premium aesthetic
- Set up behavioural triggers to send the right message at the right moment
- Monitored performance and refined campaigns on an ongoing basis
The results
- 1,174 abandoned cart emails sent automatically, recovering revenue that would otherwise have been lost
- 891 follow-up emails delivered to nurture customers after purchase and re-engage browsers
- Consistent, on-brand designs across every send, maintaining the premium customer experience
- Streamlined workflows that removed manual effort from the team and built a system ready to scale