TouchBasePro, TouchBasePro got two months of leads in two days at LeaderEx

The challenge

TouchBasePro had strong digital marketing operations, covering LinkedIn ads, Google Ads, and outbound email. The problem was pace and quality. Building a pipeline of qualified decision-makers through digital channels took roughly eight weeks per cycle. The team needed a faster route to senior buyers with real budget and a genuine interest in email marketing solutions.

The approach

• Selected LeaderEx specifically because its audience is curated for CMOs and marketing decision-makers, not a broad consumer or mixed-industry crowd.
• Treated the exhibition like a campaign rather than a one-off event, preparing messaging and booth experience in advance rather than arriving with a banner and hoping for foot traffic.
• Drew on Progroup's 40-plus years of expo industry experience, working with Joanna to understand what separates high-performing exhibitors from those who leave with a bag of business cards and no follow-up pipeline.

The results

• Generated in two days the same number of leads that digital channels typically deliver in eight weeks.
• Reached over 3,000 CMOs and marketing decision-makers in a single event, with Joanna noting that 81% of trade show attendees have buying authority and 92% attend to see new products.
• Validated the channel strongly enough that TouchBasePro committed to attending at least 12 expos over the following 16 months.