Latest Email Marketing Blogs

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13th August 2020
The role of email in the customer value cycle

The role of email in the customer value cycle

Not every email you send needs to be a promotional email. Email can be used for a variety of reasons, one of them is to assist […]
11th August 2020

8 Tactics to increase your customer lifetime value

Customer Lifetime Value (CLV) is a term used to describe how much revenue a customer will generate for your business during the course of their relationship […]
6th August 2020
Customer Value Cycle Feature Image

Making the Customer Lifecycle & Customer Lifetime Value more human

A blog about relationships CLV, or customer lifetime value, geez what a mouth full. If the customer lifecycle is essentially the different stages of your relationship […]
4th August 2020
CLV Feature Image

Going beyond conversions

In today’s world, there is more to business than just closing a sale, or converting a prospect. You need to be building long term mutually beneficial […]
29th July 2020
Email and the law

Everything you need to know about email marketing regulations

Email marketing is one of the most effective marketing channels that a business can make use of, but it is also highly regulated both locally and […]
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