8th September 2020
As of July 2020, the majority of the Protection of Personal Information Act of 2013 (“POPI”), South Africa’s equivalent of the EU GDPR, came into effect. […]
4th September 2020
With businesses having until the 21st of July 2021 to comply with the provisions of the POPI Act, we want to help you ensure your communication […]
25th August 2020
Here is a quick and simple recap of the definition of the customer value cycle: In short, a customer value cycle is a process your customers […]
20th August 2020
Looking back at our blog, Making the Customer Lifecycle & Customer Lifetime Value more human, it is important to ensure you successfully lead your customers through the 5 […]
18th August 2020
You may have heard the term Customer Lifetime Value, but what does it really mean? And more importantly, what does Customer Lifetime Value (we’ll refer to […]
13th August 2020
Not every email you send needs to be a promotional email. Email can be used for a variety of reasons, one of them is to assist […]