19th January 2021
Email marketing, like any other form of marketing, is a tool used to achieve specific goals. These goals vary across the marketing mix, from building awareness […]
12th January 2021
2020 is behind us and we’re all ready to welcome a new year. Email marketing like all industries had to undergo some major transformation because of […]
26th November 2020
Oscar Wilde once said, “Art is the most intense mode of individualism that the world has known.” Here at TouchBasePro we definitely look at email as […]
17th November 2020
Did you know, by making use of segmentation in your email marketing campaigns you can increase your revenue by more than 50%, your open rate by […]
12th November 2020
In our previous blog, we look at segmentation and its importance. Today we’re going to show you how you can easily segment your database using TouchBasePro. […]
5th November 2020
Are you sending your generic email marketing campaigns to your entire database? If so, then you may actually be doing more harm than good. Segmentation allows […]