6th May 2016
Categories
We can’t understate just how important subject lines are to email campaigns. They’re the first thing your subscriber sees when your mail pops up in their inbox, they’re the driving force to open your email and they could also be the last thing your subscriber sees.
29th April 2016
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When it comes to email marketing, much like any other industry, there are some best practices – things that we consider common knowledge. If you’re new...
26th April 2016
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A dirty mailing list is a bad email list. It will affect the performance of your emails and it can end up making you feel like...
21st April 2016
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The most important aspect of most online marketing activities is the call to action, also known as the CTA. You’ll see them in AdWords Ads, Facebook...
21st April 2016
Categories
Most marketers know what CTAs are but many don’t know how to make the most of them. For those who don’t know, a CTA...
15th April 2016
Categories
Generally in marketing, segmentation allows you to be more specific. If it’s done well, it can drastically improve your results. In email marketing however, list segmentation...