14th July 2016
Categories
It’s very easy to get caught up in the minutiae surrounding email marketing. You need a strategy to guide the types of emails you send, how frequently you send them and to whom they are sent
14th July 2016
Categories
Your newsletter design is an important aspect of your communications. Are you using your images to reinforce your message in a visual medium, or are you just using them as pretty decorations?
13th July 2016
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For email marketing to work for you, you need to design your mailers with conversions in mind. Read more on how to design your mailers for conversions.
1st July 2016
Categories
As a retail marketer, you know that email is an important part of your comprehensive marketing strategy. Or, at least you should know that.
23rd June 2016
Categories
You’ve probably heard that email marketing is cheap, simple to use and highly measurable. But at its core, what is email marketing?
23rd June 2016
Categories
In email marketing, there’s a big difference between having access to an email list, and having permission to send to that list.