19th May 2016
Hero images might not have super powers in the traditional sense, but they will work wonders on your email campaign.
12th May 2016
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How do you know the best time of day to send your campaign? In the morning, in the afternoon, or lunch time? To be a successful email marketer, these are questions you should know the answer to.
12th May 2016
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A/B tests are a valuable tool when it comes to keeping your marketing campaigns fresh and current. Check our 4 tips for conducting successful A/B tests.
6th May 2016
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While you might be tempted to just add your new subscribers to your list and forget about them until you need to send an email campaign, you’re missing out on a golden opportunity to interact with them via a welcome email.
6th May 2016
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We can’t understate just how important subject lines are to email campaigns. They’re the first thing your subscriber sees when your mail pops up in their inbox, they’re the driving force to open your email and they could also be the last thing your subscriber sees.
29th April 2016
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When it comes to email marketing, much like any other industry, there are some best practices – things that we consider common knowledge. If you’re new...