12th May 2016
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A/B tests are a valuable tool when it comes to keeping your marketing campaigns fresh and current. Check our 4 tips for conducting successful A/B tests.
6th May 2016
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While you might be tempted to just add your new subscribers to your list and forget about them until you need to send an email campaign, you’re missing out on a golden opportunity to interact with them via a welcome email.
6th May 2016
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We can’t understate just how important subject lines are to email campaigns. They’re the first thing your subscriber sees when your mail pops up in their inbox, they’re the driving force to open your email and they could also be the last thing your subscriber sees.
29th April 2016
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When it comes to email marketing, much like any other industry, there are some best practices – things that we consider common knowledge. If you’re new...
26th April 2016
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A dirty mailing list is a bad email list. It will affect the performance of your emails and it can end up making you feel like...
21st April 2016
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The most important aspect of most online marketing activities is the call to action, also known as the CTA. You’ll see them in AdWords Ads, Facebook...