Every industry is different, and audiences engage with email in their own ways. Knowing the typical open and click rates for your sector is the fastest way to tell whether your campaigns are performing well or need attention.
We analysed millions of campaigns across industries to put together the benchmarks below.
Average email benchmarks for all industries
Email benchmarks for each industry
Compare your results against the figures for your sector to see how you measure up against industry norms.
Get in touch if you'd like to talk through your email marketing and how we can help you improve your results.
Frequently asked questions
- What is a good email open rate in 2021?
- Open rates vary by industry, but comparing your campaigns against the benchmarks in this article is the most reliable way to judge your own performance. Use the industry-specific figures above rather than an overall average, since sector norms differ significantly.
- How do I know if my click rate is on track?
- Match your results to the benchmark for your specific industry in the table above. A click rate that looks low against an all-industry average may be perfectly normal for your sector, or vice versa.
- Where does this benchmark data come from?
- TouchBasePro analysed millions of real campaigns sent across all industries through its platform to produce these figures.