Black Friday and Cyber Monday are close. If you haven't started planning your email campaigns yet, now is the time.
This year, Black Friday falls on 29 November 2019 and Cyber Monday on 2 December 2019.
Create a content plan
Decide what you want to say, when you'll send it, and what you'll offer before you write a single line of copy. Planning ahead reduces mistakes and gives you time to test before the big day.
Get noticed in a crowded inbox
Your subscribers will receive hundreds of Black Friday emails. Here's how to make yours worth opening.
Subject line: It's the first thing your readers see, so treat it seriously. Try personalisation, a touch of humour, or an emoji. Run A/B tests to find out what lands best with your list before the send.
Content: Keep your Black Friday emails short and direct. Vague, mysterious copy tends to hurt clicks rather than help them. Consider adding one of these elements to make your email stand out:
- Animated GIFs
- Moving background images
- Name merge on images
- Countdown timers to create urgency
- Personalised images
- Content that gives the reader something useful
Send reminders
A single email won't carry the whole campaign. Send well-timed reminders to stay front of mind. Timing matters here: study your list's open patterns and schedule around those windows.
Use segmentation
Send each subscriber deals that are relevant to them. A segmented, personalised campaign consistently outperforms a one-size-fits-all blast. Group your subscribers by purchase history, interest, or engagement level, then tailor the offer to each group.
Need help putting your Black Friday email campaigns together? Reach out to the team: sales@touchbasepro.com
Frequently asked questions
- When is Black Friday 2019 in South Africa?
- Black Friday 2019 falls on 29 November and Cyber Monday on 2 December 2019.
- How early should I start planning my Black Friday email campaign?
- As early as possible. Having your content, offers, and send schedule locked in before November gives you time to run A/B tests on subject lines and fix any issues before the peak send window.
- What email elements work well for Black Friday campaigns?
- Animated GIFs, countdown timers, personalised images, and name merges on images are all proven ways to lift engagement. Pair these with a clear, short subject line and segmented offers for best results.
- Does segmentation really make a difference for Black Friday emails?
- Yes. Sending deals that match a subscriber's interests or purchase history consistently produces higher open and click rates than sending the same email to your entire list.