Inboxes are crowded, and generic emails get ignored. The only way to hold a subscriber's attention is to send something that is genuinely relevant to them, the right message, to the right person, at the right time.
TouchBasePro's Visual Journey Designer is built for exactly that. Journey Guides walk you through setup so you can get a new automation running quickly. Now you can take things further with advanced journey conditions.
Better Data, Better Emails
Every journey condition starts with what you know about a subscriber. That could be data stored in custom fields, or engagement signals from previous journeys and campaigns. A basic condition looks like this:
If a subscriber is a repeat customer, send this email. If not, send a different one.
Advanced conditions remove the one-rule limit. You can now stack up to five rules on a single condition and target subscribers with much greater precision:
If a subscriber is a repeat customer, lives in this region, and has shown interest in this product, send this email. If not, send a different one.
For each condition you can also choose the matching logic: require all rules to be true, or trigger the step when any rule matches.
Putting all your logic into one condition means you no longer need to build nested conditions underneath each other. The journey stays clean, the workflow is easier to read, and you get more value out of the data you already have.
Advanced Automation Made Easy
Sophisticated journeys do not have to be complicated to build. With multi-rule conditions in the Visual Journey Designer, you can set up precise, well-structured automation in a fraction of the time it used to take.
Frequently asked questions
- How many rules can I add to a single condition in TouchBasePro's Visual Journey Designer?
- You can define up to five rules per condition. You can also choose whether all five rules must be met, or whether matching any one of them is enough to trigger that step.
- Do I still need to build nested conditions for complex logic?
- No. Multi-rule conditions let you handle complex logic in a single step, so there is no need to stack nested conditions underneath each other.
- What data can I use to build advanced journey conditions?
- You can use any data stored in custom subscriber fields as well as engagement signals from previous journeys and campaigns.