Customers and retailers are already planning for the holiday season. Here are 15 subject lines to get your festive campaigns ready to go.
Our top 15 holiday email subject lines
- 5 reasons you need [PRODUCT] for Christmas
- Gift ideas for [him/her/the whole family]
- If you open one email this Christmas...
- Your one stop shop for all your Christmas shopping
- There's still time...
- The perfect gift is here!
- You've made our nice list!
- Your complete holiday gift guide
- Some last-minute gift ideas
- Spread the holiday cheer
- Unique holiday gifts for everyone on your list!
- A special gift, just for [NAME]
- Our holiday deadline is tomorrow, don't miss out!
- 5 fantastic festive recipes for Christmas
- The 12 Deals of Christmas
Add some holiday cheer
These subject lines are starting points. Put your own spin on them, work in your brand voice, and get your message across. Play around with the copy, try a festive emoji or two, and remember to personalise.
Bring that same festive energy into the body of your emails too. Your subscribers are in the mood, catch them before they switch off for the year.
Frequently asked questions
- How do I personalise holiday email subject lines?
- Use merge tags to pull in the subscriber's first name or reference a product they've browsed. Even a simple [NAME] token, as shown in subject line 12 above, can lift open rates noticeably.
- Should I use emoji in festive email subject lines?
- Emoji can add visual punch in a crowded inbox, especially during the holiday season. Test them against plain-text subject lines with your own list before committing, since rendering varies across email clients.
- When should I start sending holiday email campaigns?
- Most subscribers start researching gifts weeks before December. Getting your campaigns out early, before your audience switches off for year-end, gives you more chances to be seen before inbox fatigue sets in.