19th August 2016
Categories
Email marketing is, at the end of the day, a business communication. But that doesn’t mean that it can’t be fun!
16th August 2016
Categories
Email deliverability is how you quantify the success of your email campaigns making it to the subscriber’s inbox, without being flagged as spam or bouncing.
12th August 2016
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Are your sales down? Has your click rate declined, and your open rate isn’t what it used to be? It might be time to consider a re-engagement.
11th August 2016
Categories
Despite how carefully you craft your newsletter, you’re going to get readers that only skim-read your content. Are you catering for this type of reader?
5th August 2016
Categories
There are some common reasons why people unsubscribe. Here’s a list of them, and what you can do to counteract them.
4th August 2016
Categories
As your foot in the door, your subject line is the key to getting your email campaign opened.