Wits Plus x TouchBasePro Case Study
Client: Wits Plus
Industry: Education
Key Contact: Yasira Cajee, Digital and Marketing Director
Services: Email software, managed email services and email strategy
The challenge
Wits Plus, the Centre for Part-time Studies at Wits University, needed a stronger way to reach and engage prospective students.
Their email marketing was functional, but not strategic. Without clear audience segments, optimal send times, or a consistent design approach, emails weren’t reaching their full potential. Database growth was also a priority, but there wasn’t a clear plan for how to achieve it.
That’s where TouchBasePro came in.
The approach
TouchBasePro worked closely with the Wits Plus team to create a full email marketing strategy that would turn email into a reliable channel for student engagement and enrolment.
- Strategic planning to identify key audience segments
- Testing and analysis to determine the best send times for their audience
- Email design improvements to boost readability and engagement
- Ongoing managed services to ensure campaigns were consistent and results-driven
- Recommendations for database growth, ensuring a larger and more engaged subscriber base
Through collaboration and consistent support, we helped Wits Plus build a sustainable email foundation that could scale with its goals.
The results
By combining strategy with managed execution, Wits Plus saw clear improvements across its email marketing efforts:
- Stronger targeting through segmentation
- Increased engagement through optimised send times
- More polished, professional email designs that reflected the Wits Plus brand
- Clear pathways identified for database growth
Most importantly, Wits Plus now had a structured, strategic approach to email, turning it from a routine task into a key marketing channel.
What made it work?
- A willingness to embrace data and strategy
- A dedicated TouchBasePro team managing the details
- Collaboration and openness to testing and improving
This combination meant email could move from “just another send” to a measurable, meaningful part of their marketing.
Conclusion
Working with Wits Plus has shown how strategic email can transform communication in the education sector. With the right mix of planning, execution, and collaboration, TouchBasePro helped Wits Plus unlock the true potential of their email marketing and set them up for continued growth.
