Aldo x TouchBasePro Case Study
Client: Aldo
Industry: Retail & Fashion
Key Contact: Raquel Jardim, Marketing manager
Services: TouchBasePro email software
The challenge
Aldo, a leading fashion retailer, needed to bring consistency and clarity to their email marketing.
Over time, their database had built up a large number of inactive subscribers. This not only skewed results but also impacted deliverability and engagement. In addition, campaigns were being sent irregularly, making it difficult to build reliable connections with their audience.
They needed a solution that would help them clean up their list, create consistency, and set the stage for stronger long-term engagement.
The approach
Using TouchBasePro’s email software, the Aldo team was able to streamline their email efforts and make data-driven improvements.
- Identified and removed inactive subscribers to improve list health
- Set up consistent sending schedules to re-establish trust with their audience
- Leveraged reporting tools to monitor engagement and adjust accordingly
- Focused on quality over quantity; delivering content to the right audience at the right time
By combining better list management with a disciplined sending strategy, Aldo strengthened their foundation for email marketing success.
The results
These changes made a measurable impact:
- Cleaner, healthier subscriber database
- Improved deliverability and inbox placement
- Increased engagement from active subscribers
- Consistent campaign cadence, leading to stronger audience trust
Most importantly, Aldo gained a reliable rhythm with their email marketing, turning inconsistency into momentum.
What made it work?
- A focus on list quality, not just size
- Consistent, predictable sending schedules
- Smart use of TouchBasePro’s software tools
- A willingness to refine and improve processes
Conclusion
For Aldo, success came from mastering the fundamentals: clean data and consistent sending. With TouchBasePro’s software, they were able to turn a cluttered database and irregular schedule into a streamlined, effective email marketing channel, building stronger connections with their audience and driving better results.
