Spoiler alert! The answer is yes, and I’ll tell you why.
Email marketing is not only alive, it’s thriving.
And if you’re doing it right, it might be the most reliable channel in your digital stack.
Email is the one channel you actually own
Social media? Borrowed land.
SEO? Rent with rules.
Paid ads? A money pit with unpredictable mood swings.
But your email list? That’s yours.
No algorithm, no mysterious reach drop, no “whoops, we removed half your audience overnight.”
When someone gives you their email address, they’re saying:
“I want to hear from you directly.”
That’s permission most channels will never give you.
Email still wins on ROI
Email consistently delivers one of the highest returns in the marketing world. Why?
Because it sits right in the sweet spot where cost, scale, and engagement meet:
- Cheap to run
- One-to-many without losing personal touch
- Measurable results you can improve over time
You’re not guessing. You’re testing, learning, and progressing.
People actually still check their inbox
Let’s be honest: nobody wakes up excited to read ads.
But everyone checks their email, multiple times a day, because it’s where work happens, where real communication happens, where the things we care about live.
- Purchases
- Order updates
- Tickets
- Confirmations
- Personal messages
Email is the digital home base. If your brand lives there, you’re in the right place.
Email works well with all your other digital activities
The smartest marketers don’t use email on its own.
They use email as the engine that powers everything else.
For example:
- Paid ads → Email list → Warm lead
- Landing page → Email automation → Revenue
- Webinar → Email follow-up → Meeting booked
- Blog → Email distribution → Traffic & authority
Email isn’t competing with your channels.
It’s pulling them together.
Email provides personalisation at scale
With tools like segmentation and automation, email has become a personal, timely experience, without needing a 40-person marketing team.
- “Hey, here’s something that matters to you.”
Instead of: - “Hey everyone, we have a sale, please like me.”
The difference?
Relevance.
Every email has the opportunity to feel like it was written by a human, for a human, not a billboard.
Email works in every stage of the funnel
Top, middle, bottom; email plays all positions.
- Awareness: newsletters, value, thought leadership
- Consideration: case studies, guides, webinars
- Conversion: offers, reminders, demos
- Retention: onboarding, tips, feedback
- Advocacy: loyalty, referrals, VIP offers
It’s the only channel that can do all of that without breaking your budget.
Email gives you valuable data you can actually use
No guessing. No vague metrics. No “trust us, impressions are good.”
Email tells you:
- Who opened
- Who clicked
- What they clicked
- When they clicked
- What interests them
And with that, you can:
- Improve your offers
- Fix your messaging
- Segment better
- Personalise smarter
- Sell without shouting
The data doesn’t just help email; it makes everything smarter.
Why do some people think email is dead?
If email is so good, why do some campaigns flop?
Simple: bad email hurts good results.
- Boring newsletters
- Lazy automation
- Walls of text
- Zero value
- Pushy sales pitches
- Random content with no purpose
Bad email creates bad opinions. Good email creates business.
Bottom line:
Email marketing is the most underrated powerhouse in modern marketing.
It’s reliable when platforms change. It’s profitable when budgets get tight.
And it quietly builds relationships while everyone else is screaming for attention.
So is email still effective?
Absolutely, especially when everyone else thinks it isn’t.
