Is it time to revive your neglected email marketing strategy?
Email started off strong.
A welcome series here. A campaign there.
Then things got busy. Other channels stole the spotlight. And before you knew it, email became an afterthought.
We’ve all been there before. But don’t worry, you can turn it around.
Here’s how to get back on track, without overwhelming yourself (or your audience).
1. Start with a pulse check
Before hitting “send,” check your current state:
- When last did you send an email campaign?
- What’s your email engagement looking like?
- Is your list full of zombies (unengaged subscribers)?
No need to deep-dive yet. You’re just getting a lay of the land.
2. Clean your list (yes,really)
Old lists drag performance down.
Start by:
- Removing hard bounces
- Segmenting out inactive subscribers
- Considering a re-engagement campaign
Remember: a smaller, engaged list beats a massive, dead one.
3. Send a “We’re back” campaign
Be honest. Keep it simple.
Something like:
“We’ve been quiet. But we’ve been working on big things. Here’s what’s coming…”
Give them value upfront. No grovelling required.
And if they unsubscribe? That’s fine. You’re here to talk to people who want to listen.
4. Set a sustainable sending schedule
Don’t overpromise.
Once a month > once a week (for a week) > ghosting again.
Pick a pace you can actually stick to.
Build trust with consistency, not frequency.
5. Focus on one goal per email
No more Frankenstein newsletters with 12 CTAs.
Keep each email simple:
- One goal
- One message
- One clear next step
Your readers (and your click-through rates) will thank you.
6. Automate the boring stuff
Set up the essentials:
- Welcome series
- Abandoned cart/browse (if applicable)
- Re-engagement flow
Automation handles the basics while you rebuild momentum.
7. Review, learn and repeat
Once you’re back in the rhythm:
- Review what’s working
- Test small changes
- Keep tweaking
Improvement is a habit, not a campaign.
Final Thought:
Falling off the email wagon happens. What matters is getting back on, with a clear plan, realistic expectations, and a focus on value over volume.
Need help rebuilding? That’s what we’re here for.
