How email marketing and social media work together

When it comes to your online presence, be it a social post or an email campaign there are a few things that you should keep in mind. We are going to look at the basics of using social and email marketing hand in hand. 

Keep it consistent: Your messaging on your social posts should be the same in your email campaigns and even on your website. Consistency is key and your message should always be clear. 

Both benefit each other: Use your social media to grow your database through online sign-ups and encourage your email database to follow your social pages and to view your social feeds through your email marketing. You can use the two forms of marketing to help benefit each other and ultimately benefit the business.  

Let’s take a closer look at how you can use your social media platforms to help grow your email database:

Almost every single business today will have a Facebook page and why not use your current Facebook audience as well as new audiences to grow your email database? Here are a few things you can do on Facebook to build your database:

  • Change the button on your Facebook page to sign up, and direct people to your email sign-up form.
  • Create a post enticing your followers to sign up to your database. Showing them snippets of exclusive content is a great way to do this. For example, “If you enjoyed this content then sign up to our newsletter database and receive weekly updates”
  • Run Facebook lead ads and use a tool like Zapier to ensure all sign-ups feed directly into your TouchBasePro account. See here how our system integrates with Zapier


  • Make use of LinkedIn Lead Gen forms (these are similar to your Facebook lead ads)
  • Use LinkedIn Groups to market your business and encourage sign-ups to your database. Again using snippets of exclusive content, requiring an email address for the full content piece is a great way to grow your audience.

One last top tip for your social media: choose one platform and do it well! Select the social media platform that is the most appropriate for your market, or where you think you can reach the biggest portion of your market, and ensure that you keep that platform up to date with current news, trends and events. An active social platform strengthens all other brand communications!

Get in touch with us today if you would like assistance with ensuring your email campaigns and social campaigns support each other.

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