A call-to-action is arguably the most important part of your email campaign. It’s even more important for your holiday email campaigns, as your call to action is going to drive your subscribers to your website and get you sales.
Here are three quick ways to make sure your calls to action won’t let you down.
Make use of Buttons
A call to action should be obvious, and subscribers should never have to search for it. That’s why we recommend you use a button. Buttons are obvious and easy to see, they stand out in amongst all your other text and images as the perfect LOOK AT ME display.
When you hyperlink text in your copy, you run the risk of having subscribers skim right over it instead of actually clicking it. With a button, you eliminate that risk, as subscribers are compelled to click on them.
Keep your copy concise
Your calls to action should be short and get straight to the point, there’s no reason to waffle on in a complete sentence. Two or three words should be more than sufficient, like “buy now”, “shop now” or “get this deal”.
If you’re unsure on how to condense your wording to only a few words, check out our list of 30 CTA examples to get you started.
Guide your links
Once a subscriber has clicked on your call to action, where are they going to end up? Make sure your efforts aren’t wasted by directing your subscribers directly to where they need to go. Offer a customised landing page, or send them directly to the purchase page that matches what they clicked on in your email.
This way, you reassure your subscribers that they’re in the right place, instead of dumping them on your homepage and expecting them to go hunt for your deals on their own. Doing that could cost you a sale, and give the impression that you don’t know what you’re doing.