Email Industry Benchmarks for 2021

Every industry is different, and all audiences will engage and react to your emails differently, so it’s essential to know and understand what the benchmark is for your industry to see if you are on the right track with your email marketing.

After analysing millions of campaigns from all different industries, we can provide you with some benchmarks for your email marketing.

Average email benchmarks for all industries

TouchBasePro Average industry benchmarks


Email benchmarks for each industry

Compare your results with the benchmarks for your industry to see if you reach your industry norms.

TouchBasePro Industry Benchmarks 2021


Get in touch with us if you’d like to chat about your email marketing and how we can help you win at email marketing