We live in a fast-paced world filled with technology and change so who could blame the average human for having an attention span of about 8 seconds. However, this shortened attention span means it’s up to us as email marketers to ensure our emails are effective. Let’s take a look at 7 great tips you can use to write awesome content for your email marketing. 

Start with the subject line

Your subject line is one of the first things your subscribers are going to see so it’s important that you nail it. Write a benefit-focused subject line that gives your readers insight into what you email is about. Rather focus on clarity as opposed to making it fancy or catchy.  you’ve got a clear benefit-focused subject line you can work on making it catchy. You can read more on how to nail your subject line here.

Keep it simple

Keep your email copy simple and easy to read. There are no magic words that your copy should include but rather make sure its tells your readers about the benefits your email offers. Be sure to follow a logical structure by using short paragraphs and subheadings to break up your content. You want readers to be able to easily skim through your email and still understand the just of it. 

Optimise your calls to action

Whether you want your readers to go take a look at your latest blog article or listen to your podcast, you need to have a strong call to action directing your readers to do exactly that, take action. Your call to action should be relevant to the benefits discussed in your copy and should entice your readers to act. You can read more about optimising your calls to action here.

Benefits, benefits, benefits

Your email content needs to provide value to your readers. The last thing you want to happen is for a reader to receive your email and think – meh. By offering benefits in your content you will keep your readers engaged and get more conversions. Make sure your copy highlights your value, for example, tell them why they should read your blog or listen to your podcast. 

Be relevant

Make sure your content is relevant and targeted to those who are receiving your email. Rather focus your content on smaller segments within your database instead of having a spray and pray approach. You will get better engagement and conversions with content that is relevant to your specific audience. 

Find some inspiration

If you are struggling to come up with some ideas for content then do some research on what other companies in your industry are doing. Subscribe to competitor emails to see how you compare and where you can improve. Remember to just use this as a guide, you’ll still need to create your own content. You can also use tools such as a blog topic generator to help you find some ideas. Below are two tools that can help you find some inspiration.

Avoid the spam filter

Now that you’ve got some killer email content you need to make sure that your email makes it into your subscribers’ inbox. Here are a few top tips to avoid the spam filter:

  • Avoid overusing any spammy words such as free or 100%. 
  • Stay away from all caps, this is a red flag for spam filters and can come across as a little shouty. 
  • Send from an authenticated domain 
  • Add alt text to all your images 

Next time you’re writing your content for your email marketing keep these 7 tips in mind and see how you can optimise your email marketing. If you’d like some assistance with any of your email marketing needs, get in touch and our team of experts will help you win at email.

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