As we all face the challenges and stresses around COVID-19 and the lockdown, we need to remember that communication is still essential. Even though many business aspects have come to a halt, that does not mean that the conversation needs to stop. In a time of crisis, communication is the one thing that can make or break a business, a relationship, etc.
We’ve listed below a few reasons why we believe it is vital to stay in touch with your database during the lockdown.
There is so much uncertainty at the moment, don’t let your customers be uncertain of how lockdown is affecting your business. Keep your database up to date on your business procedures, what has changed, and how this will affect them. A quick tip: your subscribers are likely getting loads of these types of emails, so make yours stand out. Try using a quirky subject line or include a value add.
Let’s face it; most of us have a bit more free time on our hands, and we’re all feeling a little bored. Communicate something of value to your database. Use your email marketing as an opportunity to give your readers something to do or something to brighten their day. Value adds can include interesting blog articles, videos and other fresh content. The Daily Maverick is a great example of this, they have started offering daily crossword puzzles to their readers. Have you seen the TouchbasePro Daily Smile campaign? Just a way of bringing some joy back into everyday life.
Many companies have decided to stop all communications until after lockdown. The risk of not communicating with your subscribers for an extended period is that they may lose interest and forget who you are. You then run the risk of customers unsubscribing and even marking you as spam if someone forgets who you are.
In conclusion, we at TouchBasePro suggest and encourage everyone to keep communicating, not only through email but through all your platforms. If you need any assistance or advice on how to best communicate with your customers during this time, please get in touch. We are offering free virtual micro-consultations to businesses. So get on a video chat or phone call with one of our experts and let us help you.