Tackling email marketing problems is what TouchBasePro does best. Our latest challenge: CliffCentral. The unCensored, unScripted, unRadio show is the perfect opportunity to show what all the different features of email marketing can do for your business.
With regular email newsletters, CliffCentral has been maintaining an average open rate of around 10.41%. But, the click-through rate was only 0.83%.
We compared those stats to the following benchmarks of similar industries:
Entertainment and Events:
Open rate of 21.21% and click-through rate of 2.33%
Media and Publishing:
Open rate: 22.14% and click-through rate of 4.70%
Using the less common features of email marketing, TouchBasePro is setting out to completely overhaul CliffCentral’s email marketing. TouchBasePro is aiming to get CliffCentral’s email marketing results up to current industry results.
What we’ve implemented
Getting your message across is all about sending the right email at the right time. With TouchBasePro’s Automation feature, CliffCentral has set up a whole new host of emails for their subscribers. And the best part? These new emails were set up once, and can now run daily on their own. No extra work required.
Using the RSS function, podcast reminders are sent a set time after each show, with a direct link to the latest podcast for the busy listener that may not have had a chance to tune in yet. In addition, using some technical wizardry on TouchBasePro’s side, listeners also have an option to be reminded about podcasts they haven’t finished yet.