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TouchBasePro

Introducing Automation Journeys

Automated marketing is a powerful tool for customer engagement and retention, and they don’t need to begin and end with just Welcome Emails. Here at TouchBasePro, we believe that everyone should get in on the action. We’ve designed a simple tool to help you customise your automation journey, meaning that you now have access to a powerful marketing asset that’s handy and super easy to use.

How does the Visual Journey Designer Work?

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The Visual Journey Designer makes it incredibly simple to set up and send out automated campaigns from any of the existing customer data you have in TouchBasePro. On top of that, we’ve also built in some advanced abilities that let you split your customer’s journey based on engagement or interests. All this allows you to customise a personalised journey for your customers, which will result in higher levels of engagement and conversion.

Journeys Customised to Your Needs.

Whether you want to start small and design a simple set of welcome emails, or you’re investing in something more complicated like a customer re-engagement series or lead nurturing sales journeys, the Visual Journey Designer is simple enough that anyone can get started with it in a matter of minutes. Don’t let the simplicity fool you though, it’s powerful enough to handle even the most sophisticated marketer’s wants and needs.

How Do I Get Started with Automation?

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First and foremost, good email marketing begins with a strategy. A good journey is carefully mapped out to your customer’s journey and goals, and is responsive to your client’s needs. You need to be sending the right message at the right time, so be sure to work with your subscriber data, and gather as much of it as possible.

Once you’ve got a clear picture of where you want to go with your journey, head over to the Visual Journey Designer and get cracking!

If you’re not sure where to start your journey, why not try a simple welcome email when a subscriber joins your list, then a few days later send them a voucher or exclusive offer? After that, you can start segmenting your series based on customer’s interests or purchase history.

The Possibilities are Endless

From reminding clients about important information on anniversary dates, to sending automatic, customised and personalised offers, our new Visual Journey Designer is the powerful, flexible solution you’ve been looking for.

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