How to use social media channels to benefit your email marketing
15th January 2020
Love thy database: quantity vs quality
12th February 2020
Des Brown

How well do you know your customers?

Take a look at your email database, how well you do really know your customers? Yes, you’ve got their full name and email address, but what interests your customers, what makes them tick? It’s essential to know more about your customers than the basics, this is why.

Your customers share a ton of information on the internet and engage with many different things. All this activity gives you a better idea of who your customer is and what their preferences are. And yes, it is legal to access this information as long as it’s on a public domain.

How do you access this information? TouchBasePro has profile enrichment software that takes your customer’s email address and finds additional information on what they have made public on the internet. This information can range from social network interests and affinities to job titles, location and gender information, education history and much more individual data available in the public domain.

We ran profile enrichment on Greg, our CEO, to show you what kind of information we can find using our enrichment tool.

Why would you need all this additional information about your customers?

It’s simple really, the more you know about your customer, the better you can serve them, the better you can communicate with them and through this build almost a personalised relationship with each customer. By really understanding what appeals to your customer allows you to tailor your content in a way that will speak to them on a personal level. You will be able to group similar customers and start creating customer profiles. This allows you to understand crucial different customer segments and markets and tailor your offering to suit their individual needs.

Get in touch with me and find out more about how you could gain a deeper understanding of your customers and thereby enrich your customer database.

Des Brown
des@touchbasepro.com
011 447 9716 (ext 921)
Business Development Manager

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