How TouchBasePro is handling the CoronaVirus
17th March 2020
Send your Covid-19 communications for free with TouchBasePro
17th March 2020
Victoria Simpson

What does leadership mean during a crisis like COVID-19?

As a country and worldwide, we are currently facing very uncertain times, and with uncertainty comes fear and panic. As a leader, it is your responsibility to provide your employees with facts, education and guidance. Here are some key points that you, as a leader, should address and implement in your business.

Avoid nonspecific and emotionally charged words or phrases.
Provide your employees with the facts and be sure to use specific words that describe the situation. Let them know what measures have been put in place, how this will affect them and what they need to do going forward.

Keep employees up to date
The best way to avoid panic and speculation is to keep your employees up to date with all that is happening in the company at the moment and be honest. Many employees are going to fear the uncertainty of the situation and the risk. Try to put these fears at ease by providing employees with all the necessary information. 

Educate your employees
Provide your employees with all the necessary resources to stay educated about Covid-19. Create a space for employees to ask questions and voice their concerns. The more informed we are on the virus, the better we can stop the spread. 

Provide reassurance
We currently face extreme uncertainty, and it is this uncertainty that creates fear amongst your employees and the public at large. Reassure your employees where possible by providing them with factual information. False information over social media can cause panic, and as a leader, it is your responsibility to provide the correct and accurate details to reassure your team. 

Leadership during this period is crucial. So as a leader, this is your opportunity to take action and truly lead your team. Remember to be patient with your employees and to be a source of guidance, calmness and inspiration for them. 

We at TouchBasePro understand the severity of the country’s current situation and believe that communication is critical at this point. We would, therefore, like to offer companies the ability to send their Covid-19 communications to their customer database for free. For more information on this, please get in touch with us on support@touchbasepro.com

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