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Top 10 Email Marketing Tips

If you’re just getting started with email marketing, it might be overwhelming to try and learn about every little nuance of the industry. You want to get out there and get sending! We’ve put together a quick list of the Top 10 Email Marketing Tips, to help get you started.

Email Marketing Top Tip 1 – Use Welcome Emails

Sending your customers a welcome email as soon as they subscribe is far more effective than any other promotional email. You’re engaging with your customers at the right time, just when you’re already top of mind, and you’ll see an increase in both open and click-through rates off your welcome email over your other marketing. Putting together a good welcome email is a combination of several factors, all which we’ve combined in our Welcome Emails That Work blog.

Email Marketing Top Tip 2 – Include an Unsubscribe Link

This might seem a bit counter-intuitive to make it easy for a subscriber to leave your list, but trust us when we say the alternative is far, far worse. If a user can’t remove themselves from your marketing list, they’ll get increasingly frustrated with unwanted communication, which will lead to them reporting your emails as spam, even when they aren’t. This will in turn severely damage your sending reputation, hurting your deliverability. This is why TouchBasePro includes an unsubscribe link by default in every campaign, so you won’t ever need to worry about complaints.

Email Marketing Top Tip 3 – Understand Deliverability

Your beautiful emails won’t be very effective if you don’t get them to the inbox, and that’s why deliverability is so important to understand. Check our Deliverability Do’s and Don’ts to ensure you always end up in the inbox.

Email Marketing Top Tip 4 – Make your Links and CTAs Obvious

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One of the main reasons we are in the email marketing game is to drive traffic to our websites. Click through rates are one of the main standards that we measure our success by, so it’s important to make our links and calls to action (CTA’s) as visible and easy to recognise as possible. Capitalise on a user’s instinct to click by making text hyperlinks look like an obvious hyperlink, and make your CTA buttons compelling. Check our 30 CTAs blog to get you started.

Email Marketing Top Tip 5 – Keep your Copy Short

We don’t get a lot of time with our subscribers, they’re busy individuals that most often don’t have time to read your whole email. So if your content is dense and difficult to wade through, most recipients won’t even bother. Keep your email copy easy to scan through, with highlights that your subscribers can pick out and delve into, if they’re interested. Otherwise, you run the risk of losing their attention.

Email Marketing Top Tip 6 – Segment and Personalise

Segmenting your email lists into different user bases based on different criteria and sending personalised content to those segments has proven effective time and again. Long gone are the days where we had to try appeal to everyone on our lists with one offer, now you can target different groups with offers that appeal specifically to them, and drive your conversions up.

Email Marketing Top Tip 7 – Test your Campaign

Woman made a mistake with her emails

There’s nothing worse than sending out a campaign and finding out something’s gone wrong. From broken links to layout problems, anything could go wrong with your campaign. That’s why it’s vital to test your campaign before it goes out, and know how to handle it when something goes wrong. Read the following blog post to avoid making mistakes: Check Yourself Before You Wreck Yourself.

Email Marketing Top Tip 8 – Keep your Communication Regular

Sending a regular newsletter is a big commitment, but you need to keep it up otherwise you run the risk of losing subscribers. If you are an irregular sender and only communicate once every couple of months, your subscribers are going to forget about you. Not only will this mean your marketing is less effective, it also means you might get flagged as spam. Put aside time to communicate regularly and be reliable, it gives a better impression.

Email Marketing Top Tip 9 – Keep your List Clean

There’s no value in keeping your list full of people that aren’t interested in hearing from you. You’re wasting your time and your money, as well as impacting your deliverability. When it comes to good mailing lists, it’s quality over quantity every time. To find out more about why you should clean your lists, check our 5 Important Reasons To Clean Your List blog.

Email Marketing Top Tip 10 – Remember Mobile

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Mobile devices have completely changed the way we do business, so it’s important to factor them in your marketing communication. More subscribers than ever are opening your mails on a mobile phone, so from design to subject line, make sure your email is mobile ready. For more on the impact of mobile on email marketing, read our Email Marketing in a Mobile First Era blog.

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