Email Marketing | Tag

30th January 2017
Daily Maverick Featured Images 3

The Daily Maverick: Beating Conventional Wisdom with a Stick

When Daily Maverick moved their email marketing to TouchBasePro, they got a 4% increase in Open Rate, as well as an 18% increase in Click Rate. In our latest case study, we find out why they chose TouchBasePro.
1st July 2016
Trolley symbolising Retail Marketing

Retailers, You Need To Stay Relevant

As a retail marketer, you know that email is an important part of your comprehensive marketing strategy. Or, at least you should know that.
23rd June 2016
Rabbit holding emails

What Is Email Marketing?

You’ve probably heard that email marketing is cheap, simple to use and highly measurable. But at its core, what is email marketing?
29th April 2016
Email marketing best practices - featured image

4 Email Marketing Best Practice Tips You Might Not Know

When it comes to email marketing, much like any other industry, there are some best practices – things that we consider common knowledge. If you’re new...
8th April 2016
Email marketing in a mobile first era featured image

Email Marketing in a Mobile First Era

Mobile devices are changing every aspect of our lives, from business (Uber anyone?) to government (they can spy on you now) and even our relationships...
11th February 2016
Coke bottle with personalized names

Benefits of Personalising Your Email Marketing Campaign

There are many benefits to personalising your email marketing campaign. Our research has shown a staggering 740% ROI when custom (segmented) campaigns are used.
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