Latest Email Marketing Blogs

11th February 2016
Coke bottle with personalized names

Benefits of Personalising Your Email Marketing Campaign

There are many benefits to personalising your email marketing campaign. Our research has shown a staggering 740% ROI when custom (segmented) campaigns are used.
11th February 2016
Email Open Rate, blog featured image

What’s a Good Open Rate?

What's a good open rate? That's a question we get a lot. Find out what is considered a good open rate.
31st May 2011
Gavel on computer keyboard

Impact of the Consumer Protection Act on your Email Marketing

Never before in SA has one industry been hit by so many Laws. It is understandable that the direct marketing industry may seem under threat from the introduction of new regulations like the Consumer Protection Act and Protection of Personal Information Bill.
7th December 2010
You've got mail on piece of paper

Bulk Email Deliverability Report South Africa 2011

Last year in SA 500 million Rand was spent on email and digital direct marketing. Internationally email marketing is ranked as the number one interactive marketing format worldwide.