A/B tests are a valuable tool when it comes to keeping your marketing campaigns fresh and current. Check our 4 tips for conducting successful A/B tests.
While you might be tempted to just add your new subscribers to your list and forget about them until you need to send an email campaign, you’re missing out on a golden opportunity to interact with them via a welcome email.
We can’t understate just how important subject lines are to email campaigns. They’re the first thing your subscriber sees when your mail pops up in their inbox, they’re the driving force to open your email and they could also be the last thing your subscriber sees.
When it comes to email marketing, much like any other industry, there are some best practices – things that we consider common knowledge. If you’re new...
The most important aspect of most online marketing activities is the call to action, also known as the CTA. You’ll see them in AdWords Ads, Facebook...