How To | Category

19th January 2021
TouchBasePro How Email Can Make You Money

How Email Can Make You Money

Email marketing, like any other form of marketing, is a tool used to achieve specific goals. These goals vary across the marketing mix, from building awareness […]
26th November 2020

Reach the ultimate level of personalisation with Dynamic content

Oscar Wilde once said, “Art is the most intense mode of individualism that the world has known.” Here at TouchBasePro we definitely look at email as […]
17th November 2020
TouchBasePro Email Database

3 Ways to boost your segmentation strategy

Did you know, by making use of segmentation in your email marketing campaigns you can increase your revenue by more than 50%, your open rate by […]
12th November 2020
TouchBasePro How to segment

How to segment your email database like a pro.

In our previous blog, we look at segmentation and its importance. Today we’re going to show you how you can easily segment your database using TouchBasePro.  […]
29th September 2020
TouchBasePro POPI Wins

5 Quick POPI compliance wins

With the POPI Act coming into effect on the 1st of July 2021, it’s important for all businesses to make sure that they are POPI compliant […]
8th September 2020
TouchBasePro POPI Act Guidance

So, what’s the story with POPI?

As of July 2020, the majority of the Protection of Personal Information Act of 2013 (“POPI”), South Africa’s equivalent of the EU GDPR, came into effect. […]