How To | Category

9th July 2020
What is content marketing for email?

What is content marketing?

Let’s take a look at content marketing and why it is necessary to make it part of your marketing efforts.  Content marketing is a strategic marketing […]
7th July 2020
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Rekindle the spark with your subscribers

Are your sales down? Has your click rate declined, and your open rate isn’t what it used to be? Are you just not getting the level […]
2nd July 2020

The why and how of transactional emails

What is transactional email? Transactional emails are defined as system-generated emails that are triggered by specific user activity. These could come in the form of account […]
29th June 2020
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So, what’s the story with POPI?

With the majority of the Protection of Personal Information Act of 2013 (“POPI”), South Africa’s equivalent of the EU GDPR, coming into effect in July 2020, […]
23rd June 2020
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The mystical preheader text

We all know how important your subject line and ‘from’ field is when it comes to grabbing your reader’s attention, but have you been paying attention […]
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