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29th September 2020
TouchBasePro POPI Wins

5 Quick POPI compliance wins

With the POPI Act coming into effect on the 1st of July 2021, it’s important for all businesses to make sure that they are POPI compliant […]
8th September 2020
TouchBasePro POPI Act Guidance

So, what’s the story with POPI?

As of July 2020, the majority of the Protection of Personal Information Act of 2013 (“POPI”), South Africa’s equivalent of the EU GDPR, came into effect. […]
20th August 2020
What kind of emails to send in each phase of the customeImplement the 5 primary stages of the customer lifecycle strategy like a pro. r lifecycle

Implement the 5 primary stages of the customer lifecycle strategy like a pro.

Looking back at our blog, Making the Customer Lifecycle & Customer Lifetime Value more human, it is important to ensure you successfully lead your customers through the 5 […]
18th August 2020

The top 3 ways to use email to improve customer retention and lifetime value

You may have heard the term Customer Lifetime Value, but what does it really mean? And more importantly, what does Customer Lifetime Value (we’ll refer to […]
13th August 2020
The role of email in the customer value cycle

The role of email in the customer value cycle

Not every email you send needs to be a promotional email. Email can be used for a variety of reasons, one of them is to assist […]
11th August 2020

8 Tactics to increase your customer lifetime value

Customer Lifetime Value (CLV) is a term used to describe how much revenue a customer will generate for your business during the course of their relationship […]
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