Latest Email Marketing Blogs

FacebooktwitterlinkedinFacebooktwitterlinkedin
9th July 2020
What is content marketing for email?

What is content marketing?

Let’s take a look at content marketing and why it is necessary to make it part of your marketing efforts.  Content marketing is a strategic marketing […]
7th July 2020
Re-engagement Feature Image

Rekindle the spark with your subscribers

Are your sales down? Has your click rate declined, and your open rate isn’t what it used to be? Are you just not getting the level […]
2nd July 2020

The why and how of transactional emails

What is transactional email? Transactional emails are defined as system-generated emails that are triggered by specific user activity. These could come in the form of account […]
29th June 2020
POPI Feature Image

So, what’s the story with POPI?

With the majority of the Protection of Personal Information Act of 2013 (“POPI”), South Africa’s equivalent of the EU GDPR, coming into effect in July 2020, […]
2nd June 2020
Let's get personal blog feature image

Let’s get personal

How many unread emails do you currently have in your inbox? Did you know – on average a person receives 121 emails per day. Yes, PER […]
26th May 2020
What maketh the subject line

What maketh the subject line?

Your subject line is one of the first things a person sees when they receive your email and often determines whether they open and read your […]
//]]>